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Lexi St. Laurent Hartmann

I'm a strategist, educator, and speaker who loves to talk about AI for marketing, founder-led storytelling, and content that actually sounds like you. Subscribe to my newsletter.

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Featured Post

I let AI get involved in my kids’ homework

Us AI educators get a lot of flack for this idea of "hiring AI employees." By the DMs I get, you'd think I'm trying to put everyone out of work. But they have it all wrong. I'm trying to put people to work. Or at least the work that really requires a human brain. And I think AI "employees" are the key to doing just that. For me, that means that sometimes, those "employees" aren't doing what you'd expect. For example: One of the most useful ways I’m using AI employees in my business is to work...

21 days ago • 2 min read

I was talking with my 11 year old about a fandom she’s super into the other day. And by talking I mean she was projectile vomiting words at me, half of which I didn’t understand. There was pacing. There was maniacal laughing, there was gnashing of teeth. I *live* for these moments when she brings me into the worlds she loves. I still don’t know exactly what she was saying, but I do know the uproar was over a faction of the fandom thinking something was “canon” when it was OBVIOUSLY lore. She...

8 days ago • 3 min read

Hey there, I'm going to go ahead and assume that this one is a "me" problem, but I have to ask: have you ever vibe coded an app from the bathtub? I have. In fact, my husband walked in on me furiously typing on my phone amid a cloud of bubbles the other day. Wild-eyed and grinning, I proudly showed him my creation. A daily dashboard that would scan all of the different places conversations with my co-founders about our new project were happening - the chaotic group text, my email, our Circle...

15 days ago • 1 min read

Hey friend, Whew. It’s been a minute. There’s something I’ve been wanting to tell you, and I’ve been a little embarrassed to admit it. A while back, I stepped away from teaching AI. And a big part of the reason was that I let other people’s opinions get to me. I started exploring these tools before ChatGPT came out. Initially, it was very much a “keep your friends close and your enemies closer” situation. After years working in marketing, I could see that this was going to change a lot, and I...

23 days ago • 2 min read