Hey friend,

Whew. It’s been a minute.

There’s something I’ve been wanting to tell you, and I’ve been a little embarrassed to admit it.

A while back, I stepped away from teaching AI. And a big part of the reason was that I let other people’s opinions get to me.

I started exploring these tools before ChatGPT came out. Initially, it was very much a “keep your friends close and your enemies closer” situation. After years working in marketing, I could see that this was going to change a lot, and I wanted to understand it.

I started finding ways to use AI that actually helped me. Things that gave me time back in my day and made running a business feel a little less overwhelming.

I figured I may as well share what I was learning along the way, so I started teaching. I built courses, spoke at summits, went on podcasts, and helped people use AI in ways that still sounded and felt like them. A lot of you are here on this list from one of my AI programs, whether it was MarketingMasteryAI or Content Compass, or one of the many other programs I've launched over the years.

I really, really loved that work.

But sharing it also opened me up to comments and DMs that were sometimes pretty vicious. And as much as I wish I could tell you I brushed them off, I didn’t.

I care what people think. Sometimes a little too much.

And eventually, I let all that negativity get to me. I let strangers on the internet pull me away from something I loved.

I've always had concerns about AI. I still care about the environmental impact, the people behind these companies, and what happens to our creativity and judgment when we hand too much over to a tool.

But those concerns are why I think it's so important for me to step back in as a voice in this space.

I know how useful this stuff can be. And I want thoughtful people to have help figuring out where it belongs in their lives, and where they’d rather leave it out.

So I’m coming back.

I’m also making another BIG change: I'm slowly starting to wind down the agency work I’ve done for the past six years to go all in on marketing, business, and AI education.

Not gonna lie, typing that makes my stomach flip a little. There’s comfort in doing what you already know how to do, even when you’re ready for something else.

So, all that to say, you’ll be hearing from me more often as I figure this out. Little notes about what I’m trying, what’s working, and how I’m using AI to make business and everyday life easier.
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And yeah, that includes the very real process of wrapping up one chapter while building the next. (It's kind of terrifying. But I'm ready)

My hope is that something I share helps you get a little time back in your own day, too.

And if that’s no longer what you want in your inbox, I understand. The unsubscribe link is below, and you’re welcome to use it. We’re good.

It feels good to be writing to you again.
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Talk soon,

Lexi

P.S. I’ve been talking about all of this over on Instagram, too. If we’re already friends there, you may have seen me getting a little fired up about it. 😅 I’m @clarilu.co over there. Give me a follow and I'll follow you back.

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